Happy Weekend, Reader!

I hope you are feeling the warmth of the sun and the energy of spring! I certainly am welcoming all the freshness of this beautiful new season upon us.

When it comes to putting ourselves out there in the digital world, we've all heard how important it is to be consistent with our digital marketing - social media, emails, whatever your jam is.

And because I have seen excellent results when I'm dedicated to this concept, I've gotten back on the consistency train working at providing value, creating connections and reminding my peeps how much I love what I do.

So with that in mind, I've created 5 simple tips (I call these my 5 W's for wins) plus one bonus tip to guide you in keeping your social media on track and visible to your audience for that awesome small business you are creating or nurturing.

Alright... let's dig in!

When

✔️ Frequency:

Many followers don't see 50% or more of your content, so if you need to get a particular message or promotion out, you need to talk about it more than once.

✔️ Timing:

If you are hosting an event or have a deadline associated with a promotion, most of your audience will not see your content on the day you are delivering it. So post in advance to capture wider attention!

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Where

✔️ Location:

Continuously remind your audience where you are located. Some of your ideal audience doesn't live in your city or town, so don't forget to keep reminding them where your live events are held or what the physical address is of your business you are inviting them to.

Plus, don't forget to include your location in your bio and/or your geotags - this will help increase your reach as well!

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Why

✔️ Your Purpose!

What's the purpose behind why you do what you do? Share this! People have a natural desire to connect on a deeper level and want more than surface-level business promotions. Tell your story, tell the story of how you got to where you did and why you have the passion to continue the journey you are on!

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What

✔️ Sell the solution!

Your audience likely already knows what it is you sell or serve, so most of your social content should be highlighting the problem your audience may have and how your products and services provide the perfect solution.

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Who

Who

✔️ Niche Down

Don't forget who you are talking to. Niching down doesn't eliminate demographics from your audience it allows you to zone in and speak more directly to the portion of your audience that is most likely to be loyal and engaging with your content - which boosts you in that pesky algorithm, showing you to a wider audience of your preferred clients.

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How

✔️ Keep it casual!

Real people want to connect and feel like they are talking to an authentic person, who has some of the same obstacles and accomplishments they have had.

Focus on providing value, generating community and not the # of followers you have.

And Keep Showing Up!

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xoxo

Krista, your small biz BFF

​@yourcreativelife.ca​

Box 94, Candle Lake, Saskatchewan S0J 3E0
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